Nothing's Personal Website

This project began with a simple question: how do you design a website for someone whose strongest asset is their visual language? Matan works across art direction, photography, and conceptual creation — roles that naturally blur into one another. Rather than trying to define him through titles or text, the goal was to let the work speak first. The website opens directly with a slider of selected projects, creating an immediate immersion into his visual world. No introduction, no explanation — just the work, upfront. From there, each project can be explored individually, allowing space to dive into the process, context, and details behind it. The design is intentionally minimal and direct, built to support clarity and focus rather than compete for attention. Every choice was made to give the projects a clear stage and allow the visual language to lead. Nothing’s personal — but everything is intentional.